Who Are You Targeting As Prospects?
by Benjamin Bradleyhttp://BenDominatesmlm.com
If you are having trouble attracting prospects, or keeping the ones you do attract, you may be targeting the wrong people. Everyone knows that once you drop your line into the right pool, catching prospects is automatic. It can literally change your business overnight. Nothing is more frustrating than plugging away daily only to be rejected time after time. It may even cause you to attach the reason you are being rejected to the wrong thing.
Simply put, prospecting the correct people can be the difference between ongoing frustration, and success like you’ve never experienced before.
Ask yourself this one question. Who are you looking to attract? Do you even have a plan? Are you just hoping for anyone to express interest?
Here is a quick list of folks you should not be focusing attention on:
1. All people within three feet…otherwise known as the ‘three foot rule’.
2. Family and friends
3. People who get excited by a product or service
Now I’ll explain why. I’ve been involved in over ten MLM companies, and every single one had at least one leader who thought a good marketing strategy was to bludgeon every innocent bystander within three feet, with the fantastic benefits of their mystery juice and how lucrative the compensation plan was. There is nothing more annoying than “MLM guy” at a party. He’s the guy pitching his company to everyone in the room, even though nobody knows him. It is like asking a woman to go home with you upon meeting her. You’ve shown her no reason to even talk to you let alone do the horizontal mambo with you. Go to a matchmaking or relationship coach and they probably won’t tell you to go out and proposition every woman you see without first providing value. So why would you do the same with your business?
Family and friends are another group to leave alone. Why? They know you. They are keenly aware of the fact that you are working 65 hours a week and are no authority on money-making opportunities. You have no track record of success. Sure, you may attract some of them to purchase a few bottles of age defying whale dung wrinkle cream just to get rid of you, but that isn’t going to create a lasting business.
People who get fired up about every opportunity that is presented to them and drop out three months later, are another group to stay away from. Again, if you are looking for a quick customer, that may be an option, but not to create a lasting business.
By now you probably want to know who you should be attracting. Notice I didn’t say pursuing. When you pursue people, especially when unsolicited, you look desperate. Real leaders of big organizations don’t post links on Facebook attempting to get people to their opportunity site. Leaders are finding niches of people already engaged in MLM, and providing solutions to their problems. You want people who are already in MLM to build your business. Tirekickers and people who have never raised their hand to say, “Yes I am interested” should NEVER be your focus. To be a leader, you must show others that you have their best interest in mind by providing great content and solutioins. When you do that, people are naturally attracted to your leadership and ‘authority status’. You will position yourself as the go to guy in the niche.
The vast majority of people operate their MLM totally backwards. They lead with their business. That’s great for folks looking to make a couple bucks from the impulse prospects, but creating credibility first will be the recipe for success every day of the week.
In conclusion, MLM products and services don’t inspire. People inspire. In order to grow a lasting organization, let people sell themselves on you! On its own, a product or service will not make you wealthy, but your credibility in a niche(or multiple niches) can.
Yours in Success,
Benjamin Bradley
Article submitted Wednesday, February 03, 2010 & read 165 times.
Please log in to leave your comments.
No comments yet.
0-0-0-0-0-ADSO