Standard Business Cards That Stand Out

by William Gold
http://williamgold.bravehost.com

Concerning ye olde standard business cards, it's anyone's guess what "they" will think of next. For instance, some people have taken to handing out little mini-CDs! These "cards" are generally rectangular, except with the two shorter sides being round (almost quarter-circular, in fact) to facilitate spinning in a drive. One side is preprinted to look just like any normal business card, with the company name and so forth. On the other side, there is (usually) a multimedia presentation touting some product or service. Pure public relations genius! What ever are they going to come up with next??

Whatever the next "it-thing" is going to be, standard business cards have become so...well, standardized that even you will wind up trying something -- anything -- to stand out! Naturally, nothing arrests the attention like being given something that looks like a weird little CD and a strange little business car -- at the same time!

Of course, gimmicky cards are not new. From the very beginning, folks have been rebelling, shall we say, against standard business cards. For example, their use in real estate has been different. In contradistinction to just about everyone else in business, real estate folks routinely include their pictures on their business cards. No, really! It is usually considered unprofessional to include personal photos of anything with anything in business, from resumes to business cards, but when it comes to realty people, they absolutely indulge in it.

Rightly so. It's a proven fact, as documented by study after study, that people buy houses based on emotional factors that are often intangible, unquantifiable. Part of that involves feeling a sense of trust towards the agent, the realtor, or the broker. Hence the photos on the card -- and, for that matter, the house's very "for sale" sign out front. After all, why waste time with a non-prospect right from the get-go?

As might be imagined, it isn't only the real estate industry that makes use of unusual card designs. Still, everything from holograms to folding cards have been tried, especially by those in advertising and marketing. Every other field, such as accounting and human resources, are likely to prefer a more traditional look: the standard one!

It's hard making a good first impression that lasts. A good business card should get you business. That means sales! If you aren't getting referrals, at the least, from all those cards you've been handing out, it might be time for a business-card makeover!

For standard business cards that stand out, author William Gold recommends PrintingAndMailingDirect.com!

Article submitted Tuesday, July 12, 2011 & read 16 times.

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