Practical Advice for Starting and Operating
Your Own Business.
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How To Arrive At Your Ideal Business - An Overview
by
Jimmy Cox
Nicolas Darvas Trading
Where did I go wrong with the first business that I created based around some information products I had written? Well, I didn't build it on a centralized shopping cart system, so it was very hard for me to get other people to promote the different products. What I would have liked people working on their ideal business do, I would have liked affiliates. An affiliate is someone who can sell your product and will get a commission from it; I would have loved an affiliate to be able to promote this and then get affiliate commission for everything else that the person had bought after they sold them this.
Then I would just go out and find people who have my target market and I say, here, you sell them this course for $7 or I will give you the $7, I don't care you can have the whole upfront cost. It's very enticing for them, or maybe they give it away to their clients for free. It gets them into my funnel and then they get connected through to the rest of the product.
So that was a big insight for me. The other thing as well, I don't like building perhaps a small online business where you're dependent on something else. You want to build a business where you're very much in control. You can see our small business internet marketing review for related insights on this. Going back, a little rabbit hole that I went down, I went down the AdSense route. I tried to build up an income running Google ads on my different websites and you get paid a little bit of commission for that.
I built it up quite significantly but then overnight for some reason, one of my assistants thought they were helping me by clicking my ads and Google didn't like that because they thought I was trying to bump up my own earnings. Then they ended up canceling that account. So almost overnight, bang, gone.
So the biggest lesson, a key takeaway, is make sure that you build successful online business where you have control over it. But the aim of the game for all of the properties like Twitter and Facebook is get them back to areas and properties that you own. You want to make sure that you send them all back to you. It's always about getting them back to the asset that you own and building that data base. The money is in building that data base.
So that was my first business. I didn't really know what I was doing. Then we started with an SEO Services Australia company. I was a little bit smarter the second time around with the ideal business I ought to make. Melbourne SEO Services isn't really that old. We're probably coming up to a couple of years now. What we did, the way that I built this business out, I started off with a free report The SEO Manifesto. It's just a report that teaches people how to market online. It's a free report in exchange for their email address. So I'm getting someone to opt in to my list so I can build the data base.
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Article submitted Tuesday, January 17, 2012 & read 3 times.
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